The whole automotive industry is changing due to the emissions scandal with Volkswagen, now everybody is looking into the possibility that other companies could have possibly been lying too. As Volkswagen AG strategizes to keep its business afloat and put its current crisis – the rigging of its “clean” diesel cars to cheat on U.S. emissions tests and misleading customers about its TDI vehicles’ green credentials — behind it, it must face the fact that the debacle will likely dog its reputation for years.
Not only will the actual fixes to diesel cars take two years or more to sort out, but New York Times reporter Jack Ewing has struck a six-figure book deal to write the yarn of what happened. Megastar Leonardo DiCaprio has already signed on to be a co-producer of the film version and might even star in the story. With the book taking a year or so to produce, and the movie presumably taking another year after that to make, VW can count on an epic rehash of the debacle after two years of damage control.
Conversations with several current and former Volkswagen executives over the past week since VW of America CEO Michael Horn testified before Congress portray a company that is vast and layered with bureaucracy, on top of a culture of fear and engineering arrogance.
One longtime executive said, “I can totally see how this could happen and very top managers not know. … I’m not saying that they didn’t know, but it is possible.”
How could that be? “You have no idea how much stuff lands on the desk of these senior guys to approve and sign, and they rely on their underlings to organize it,” said another former executive who now works for a different car company. Said another: “It’s possible, too, that the engineers couched the software addition in language that very senior people who signed off were meant to not see what it really was.”