Ontario's mandatory vehicle branding program:
- Promotes consumer protection for used vehicles;
- Discourages vehicle registration fraud and theft; and
- Enhances road user safety.
The mandatory vehicle branding program became effective March 31, 2003 and makes the province's roads safer. Branding is the process of assigning "brand" types that indicate whether a vehicle has been severely damaged in the past. The brand is then recorded in the Ministry of Transportation's Vehicle Registration System.
Brand types are:
Insurance companies, auto recyclers, salvagers, auctioneers, dealers and individual vehicle owners must assign a brand type to vehicles that have been damaged to the point of total loss and meet this branding criteria. These vehicles must be reported to the Ministry of Transportation (MTO).
Mandatory branding is also part of Ontario's ongoing efforts to prevent vehicle theft and registration fraud. It builds on the success of the province's voluntary branding program (operating since 1998) and similar programs in Canada and the U.S.